SALESFORCE SALESFORCE-MARKETING-ASSOCIATE LATEST EXAM DURATION | NEW SALESFORCE-MARKETING-ASSOCIATE EXAM DUMPS

Salesforce Salesforce-Marketing-Associate Latest Exam Duration | New Salesforce-Marketing-Associate Exam Dumps

Salesforce Salesforce-Marketing-Associate Latest Exam Duration | New Salesforce-Marketing-Associate Exam Dumps

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Salesforce Certified Marketing AssociateExam Sample Questions (Q89-Q94):

NEW QUESTION # 89
The marketing team at Northern Trail Outfitters recently consolidated its old subscriber data from legacy systems. Shortly after, the marketing associate began receiving complaints.
Which approach should the marketing associate take to reduce complaints?

  • A. Test content without personalization to understand its impact.
  • B. Send an opt-in email to the consolidated list to reconfirm their consent.
  • C. Include the latest promotions in future emails to increase open rates.

Answer: B

Explanation:
After consolidating old subscriber data, sending an opt-in email to reconfirm consent is the best approach to ensure compliance and reduce complaints. This practice helps clean the list by confirming that recipients still want to receive communications, reducing spam complaints and increasing engagement rates by re-engaging with interested subscribers.
* Why Opt-In is Necessary Post-Consolidation: Data from legacy systems may be outdated, and subscribers may no longer be interested in the brand. A reconfirmation email allows Northern Trail Outfitters to respect subscriber preferences and minimize potential complaints.
* Salesforce Documentation Reference: See Opt-In Best Practices for more information on managing consent in Marketing Cloud.


NEW QUESTION # 90
Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize?

  • A. Sender Profile
  • B. Security Settings
  • C. Delivery Profile

Answer: A

Explanation:
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.


NEW QUESTION # 91
A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.
How should the associate proceed?

  • A. Update the Wait Activity in the journey to the correct date.
  • B. Stop the journey and restart it when codes are active.
  • C. Pause the journey and restart it when codes are active.

Answer: C

Explanation:
If an issue arises where discount codes will be unavailable for 2 days and the second email in the journey contains a discount code scheduled to be sent the following morning, the associate should pause the journey and restart it when the codes are active. Pausing the journey temporarily halts all activities without losing the progress or data of the contacts already in the journey. Once the discount codes are available, the journey can be restarted, ensuring that the communications are relevant and accurate.


NEW QUESTION # 92
How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

  • A. By storing items they want to share in a shared folder
  • B. By establishing a dedicated business unit for shared Items
  • C. By individually assigning access permissions to users

Answer: A

Explanation:
In Salesforce Marketing Cloud Engagement, items such as email templates, content blocks, and data extensions can be made accessible to users across different business units by storing them in a shared folder.
Shared folders are designed to facilitate collaboration and reuse of assets within an organization's Marketing Cloud instance, allowing users from any business unit to access and utilize shared items in their campaigns and workflows.
By organizing and storing reusable assets in shared folders, businesses can ensure consistency in branding and messaging across different teams and campaigns, while also improving efficiency by reducing the need to duplicate assets for each business unit.
References: Salesforce Marketing Cloud documentation on content management and organization provides guidelines on how to use shared folders to manage and share assets across business units, highlighting best practices for organizing and accessing shared content within the platform.


NEW QUESTION # 93
The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to its recipients and to accommodate family members who want to opt in together with a single email address.
Which attribute should an associate use to uniquely identify each family member?

  • A. Full Name
  • B. Primary Key
  • C. Subscriber Key

Answer: C

Explanation:
In the scenario where the marketing team at Northern Trail Outfitters wants to send birthday discount coupons to recipients and accommodate family members who share a single email address, the most appropriate attribute to use for uniquely identifying each family member is the Subscriber Key. The Subscriber Key is a unique identifier in Salesforce Marketing Cloud that allows for the differentiation of individuals even if they share the same email address.
By assigning a unique Subscriber Key to each family member, the marketing team can ensure that personalized content, such as birthday discounts, is appropriately targeted and managed for each individual, regardless of the email address being shared. This approach allows for more personalized and targeted marketing efforts, enhancing the customer experience and engagement.


NEW QUESTION # 94
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